Mumbai, January 2012. Opening the Sustainability Series, an employee training program of the Indian YES Bank, Bas de Leeuw, Managing Director of the World Resources Forum, made the business case for sustainability, and commented about consumer attitude and expectations.
In an interactive one hour session for over hundred senior managers of the bank Bas discussed global challenges, such as population growth, resource scarcity and tackling these through government, business and individual measures, aiming at decoupling environmental impact from economic growth. Referring to the increasing opportunities that internet and social media offer he stressed that “there is a shortcut to sustainability, if you don’t, your customers will do it themselves”.
View an 15 minute excerpt here (video, low resolution):
- The World Behind the Product (basdeleeuw.wordpress.com)